Always ahead of the curve, once again we combined our products with racquet sports to bring a taste of Italy to America’s fastest-growing pastime.
We were thrilled to be part of the Lapiplasty® Pickleball World Championships as sponsors! From November 7-10, 2024, the Brookhaven Country Club in Dallas hosted this exciting event, where we joined forces with the country’s fastest-growing sport. With more than 36 million Americans playing pickleball* and new fans joining every day, this isn’t just a trend—it is a movement, and we were proud to support it as one of the Official Sponsors.
After bringing a taste of Italy to prestigious tennis tournaments in Indian Wells, Washington, and Cincinnati, we were excited to introduce pickleball fans in Texas to Veroni’s flavors. For four days of nonstop excitement, fans enjoyed world-class matches featuring top players from around the globe as well as our delicious products.
In our exclusive branded suite, guests enjoyed an authentic Italian aperitivo experience between games, featuring our premium charcuterie paired with sophisticated cocktails ready to take the moment to the next level.
New friends stopped by our suite, and we look forward to meeting them again. Here are four fantastic profiles you won’t want to miss for the best events and experiences in and around Dallas: @dallaspartyof2, @simplyminwin, @dfw.topsites, @hungryasskid.
We chose to sponsor the Dallas stop because pickleball’s popularity has skyrocketed across the U.S., captivating players with its easygoing style and fast-paced play. This unique sport, blending elements of tennis, badminton, and ping pong, is both refreshing and addictive. The PPA Tour, a premier professional circuit, shows top talent at events like Dallas, where the community came together to enjoy exciting matches and vibrant energy. Curious about the Dallas winners? Check them out here 😉
We had an incredible time. Take a look at our most memorable moments below!
*Source: SFIA (Sports & Fitness Industry Association)
