Game, set… Italian charcuterie! We are thrilled to have sponsored the 2022 Citi Open, one of the most important international tennis tournaments on the ATP 500 circuit. The tournament took place from July 30th to August 7th in Washington, DC. As the Official Sponsor of Italian charcuterie at the Citi Open, Veroni’s logo was shown in the most strategic points at the Rock Creek Park Tennis Center: from the sideline banners at the Stadium Club – the VIP grandstand of the structure – to the Player Lounge, an exclusive space reserved for challenging champions. For this occasion, a corner of the Player Lounge was entirely branded by Veroni with images of charcuterie boards crafted with its best-selling products in the States.
During the days of the event, tennis fans and players were able to experience exclusive tasting experiences while enjoying the excellence of Veroni’s charcuterie, between one match and another, both in the Player Lounge and in the Stadium Club. In addition, in the Grab & Go points of the sports center, Veroni products were available to tennis lovers thanks to the numerous sampling activities planned. It wasn’t the first time the Italian Food Valley brand has sponsored a top US tennis tournament. In March 2022, Veroni was one of the official sponsors at the Miami Open.
Below are some shots from the Citi Open.