The leading Italian charcuterie brand in the US showcases the authentic Italian Aperitivo in Houston at IBBDA and in New York at the Summer Fancy Food Show, featuring an exclusive event hosted by Campari amidst the iconic skyscrapers of the Big Apple. Among the latest new products, the focus is on wellness with the Humanely Raised Meat and Reduce Sodium claims

The Italian Aperitivo like never before. From June 9th to 11th Veroni is ready to win over Houston audiences by bringing the best of its Italian excellence to the International Dairy Deli Bakery Association’s premier trade show (Booth #2029). Veroni’s focus on the Aperitivo segment underscores its commitment to offering meticulously crafted Made in Italy products, specifically tailored for the American customers.

The Italian Aperitivo concept will also be the star at Veroni’s booth (#2719) during the Summer Fancy Food Show in New York from June 23rd to 25th. For the occasion, Veroni is also organizing an exclusive event hosted by Campari America, one of the world’s most iconic Italian spirits brands. A gathering where Italian flair shines, it’s an opportunity to savor a gourmet experience curated by chef Luca Capasso with the renowned CECCONI’s Nomad New York and Campari’s expert bartenders. Guests will have the chance to indulge in Veroni’s authentic Italian charcuterie paired with Campari’s cocktails amidst the incredible New York skyline from Campari’s Skyscraper.

The first brand of Italian charcuterie in the US* is also betting on the wellness trends of Charcuterie during IDDBA and Summer Fancy Food Show. Here Veroni introduces the Reduced Sodium claim starting with the Dry Salame takeaway tray: the first uncured product with low sodium intake and no nitrates or nitrites added (except for naturally occurring in celery juice powder and salt). This brand-new claim pays attention to the increased sensitivity of American consumers to health and wellness, and it adds to the Humanely Raised Meat claim which concerns all US Veroni products, that since 2016 have been imported from Italy by the deli meat producer.

What does the program consist of? The historical Italian cold cuts producer sources its pork meat from sustainable farms that adhere to an Animal Welfare program. The pork used is processed and stored in a separated space from other swine meat and is identified with a unique label throughout the production.

Humanely raised meat claim: a well-being program for animals 

According to the “humanely raised” concept, pork used are raised following the Five Freedoms of Animal Welfare, which outline the aspects of animal wellbeing under human control.  Farmers have to respect strict requirements throughout pigs’ life – from their living space on the farm to the animal feed, health, and transport. This means that farmers do not use hormones and the porks follow a vegetarian diet. In details, the Five Freedoms of Animal Welfare are:

  • Freedom from hunger, malnutrition, and thirst
  • Freedom from fear and distress
  • Freedom from physical and thermal discomfort
  • Freedom from pain, injury and disease
  • Freedom to express normal patterns of behavior

New low in sodium Salame Milano tray, all the Italian taste with the lowest sodium intake

The beloved company, which in 2025 will blow out 100 candles, continues to elevate the Italian aperitivo ritual by offering a new reduced sodium claim. Veroni launches the line with its uncured Dry Salame which features no added nitrates or nitrites except for those naturally occurring in celery juice powder and salt. The line comes in a ready-to-eat and easy-to-open packaging.

The entire product assortment is manufactured and HPP processed in Italy. It is then sliced and packed in Veroni’s USA facility in Logan (New Jersey) in a consistent climate-controlled environment, to guarantee optimal freshness. The slices are cut very thinly, as if they were prepared in Italy, for the best taste and aroma. Sizes available: 3 oz or the big one, 4 oz.

The best Italian aperitivo experience: the Veroni trademark

At Veroni’s booths of the IDDBA and SFFS trade fairs, all the buyers and visitors can find the must-have products for the authentic aperitivo experience. These include the Maxi Antipasto line which comes in the new eco-friendly tray and the Enjoy AperiTime Line, the all-in-one charcuterie board which features three pairing variations that combine deli meats with cheese and dried fruits. Along with product innovation and high-standards quality, the research and development department has also designed new eco-friendly trays for the pre-sliced line made of FSC-certified paper and with 85% less plastic. During this year’s Las Vegas trade show Veroni will present its Maxy platter line of Antipasto Italiano (12 oz) within the new eco-friendly tray made of 85% less plastic. The Maxy Platter includes a selection of Veroni charcuterie paired with cheese and a new combination that features only cold cuts, such as Speck, Coppa, Salame Toscano, and Salame Calabrese. A very successful solution for large gatherings and celebrations that has registered the best-selling performance among Veroni’s products.

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