Veroni at the BNP Paribas Open: 15 days of pure sport, fun and good food

Veroni at the BNP Paribas Open: 15 days of pure sport, fun and good food.

Not even the invasion of bees could stop us. The BNP PARIBAS OPEN tennis tournament, our wonderful 15-day California adventure that had become a regular event for Veroni, ended on Sunday.

For the second year in a row, we were on the tennis court from March 3 to March 17, alongside tennis champions and fans as the official charcuterie sponsor of the BNP Paribas Open, the most attended 1000 ATP and WTA tennis tournament in the world (after the four Grand Slams), in the incomparable atmosphere of tennis paradise, Indian Wells.

Queues, sold out products, thousands of appetizers: our Italian made charcuterie won the hearts – and palates – of fans and players who visited us in the Veroni Lounge and sampled authentic Italian aperitivo between tennis matches in the tournament’s many hospitality areas.

We also took over the Village Stage, the heart of the entertainment program at Indian Wells, where our staff presented our story and gave away our cured meats to the public who came to this special event.

Like last year, we had the pleasure of meeting several influencer friends and journalists who could not resist our food tasting and sharing our beautiful story as an Italian company that fell in love with tennis. We were joined by Ally Anthony, TV reporter from  the News channel Kesq TV, who interviewed us for their show! With us there were also Peter and Kate Cury of The Hollywood Report and Californian influencers Mina Im, Alexa Ericson, Laura and Julianna McIntosh, Lital Vardi, Laurel Green and Brittany Ramjit. If you want to find out more about unmissable events, venues and Hollywood experiences or if you are looking for new ideas for recipes and cocktail pairing in true Californian style, make sure to follow them!

Italian tennis champion Lorenzo Sonego also dropped by!

Not just on the sidelines and in the branded lounge, this year we were everywhere with our logo: our new commercial ran in 24 broadcasts on major tennis TV channels across the U.S. and also aired during stadium breaks.

After this fantastic experience, we are ready to continue our journey as sponsors of the most important international tennis events. A few unmissable upcoming events: May 6 to 19 in Rome for the Internazionali BNL d’Italia and the Cincinnati Open, August 11 to 19. Stay tuned!

To keep up to date with our activities, follow us on our IG page @veroni_usa!