Think aperitivo is just drinks before dinner? Think again. In Italy, aperitivo is a ritual — a daily moment to slow down, connect, and awaken the appetite before the evening meal.
Traditionally enjoyed between 6 and 8 PM, aperitivo is not meant to replace dinner. Instead, it bridges the gap between work and the table, bringing friends, family, and colleagues together over light bites and refreshing drinks.
And no, it’s not just about cocktails. While a classic Spritz or a glass of wine often sets the tone, food plays a starring role. The key word is sharing. Small plates are placed at the center of the table: olives, nuts, cheeses, and — most importantly — high-quality Italian charcuterie.
This is where authenticity matters. A true Italian-style aperitivo includes carefully crafted cured meats like our Prosciutto cotto, Salame Milano, and Mortadella with pistachios: they’re easy to share and pair perfectly with sparkling drinks.
Want to recreate the experience at home? We’ve got you covered. Try our charcuterie-ready Party Trays — a delicious, effortless solution for gatherings and entertaining.
Because aperitivo isn’t just about what’s on the table — it’s about the atmosphere. It’s a connection without hurry.
Now that you know the secrets, are you ready for Italian aperitivo?
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