Perfect for those who dislike drinks that are too sweet but love bubbly: Negroni Sbagliato, Milan’s quintessential cocktail.

The invention of Negroni Sbagliato

The origins of Negroni Sbagliato are well known. It was created between the 1960s and 1970s in the heart of Milan at the historic cocktail venue, the Bar Basso.

It was reputedly invented by mistake by bartender Mirko Stocchetto who, at a very busy moment, unknowingly grasped a bottle of Prosecco DOC instead of gin to finish off the classic Negroni.

This “mistake” – the “sbagliato” of the name – was so tasty it immediately became popular as drinkers came to appreciate its lightness and the intense bitter note that distinguishes it from the classic Negroni.

Since those days, the cocktail has become a favorite when the time comes for an aperitivo, not only in Italy but all over the world.

Negroni Sbagliato as a match

The sweetness of Prosecco and the bitterness of Campari make Negroni Sbagliato ideal for accompanying a wide range of dishes. A prime example is Prosciutto Italiano: delicate, tasty and aromatic, it combines beautifully with the characteristics of this drink.

Try it with our Prosciutto Italiano, made under strict specifications for a product of guaranteed quality.

Make your happy hour memorable by topping it off with appetizers like olives, cheese and toast. Your guests will love it!

Negroni Sbagliato cocktail recipe


  • 3 cl of Brut or classic method sparkling wine;
  • 3 cl of Campari Bitter;
  • 3 cl of Vermouth Rosso or Martini Rosso;
  • Orange slice (garnish)


Prepared in minutes:

  • Fill the glass with ice cubes.
  • Add the Vermouth Rosso (or Martini Rosso) and the Campari Bitter.
  • Add the remaining Brut Sparkling Wine until the glass is full and stir with a circular movement.
  • Garnish the cocktail with an orange slice placed on the rim of the glass.
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