For the third consecutive year, we at Veroni, the leading Italian charcuterie brand in the U.S., are thrilled to elevate the BNP Paribas Open with authentic Italian flavors. From March 2 to 16, the Indian Wells Tennis Garden will once again host players and fans from around the world, offering an unforgettable fusion of world-class tennis and premium charcuterie.
This partnership is even more special as we celebrate our 100th anniversary and continue to strengthen our presence in the U.S. market. Since 2016, we’ve been proud to share Italy’s finest cured meats with American audiences, offering a wide variety of premium products that cater to modern lifestyles, all while focusing on quality, sustainability, and innovation.
At Indian Wells, you’ll find the expanded Veroni Lounge, a space designed to transport you straight to Italy. The lounge, themed around our Italian campaign La Sostanza dell’Aperitivo (“The Essence of the Aperitivo”), will offer a relaxing atmosphere where you can savor our premium charcuterie, such as the AperiTime and Snack lines, while enjoying signature Italian drinks like Spritz, white wine, beer, and refreshing soft drinks. You’ll also be able to watch live matches on large screens and join in the fun with a virtual tennis game in our interactive gaming area.
We are excited to bring this experience to life for you, not only at Indian Wells but also at major events like the Internazionali BNL d’Italia, the Cincinnati Open, and for the first time, the U.S. Open, where we will host guests in our reserved suite. Our goal is to share the rich tradition of Italian charcuterie with tennis fans across the country, and our sponsorship of the BNP Paribas Open is a perfect synergy between world-class tennis and the finest Italian flavors.
Come join us for an experience that blends fun, sports, and high-quality food!
