The Indian Wells Tennis Garden is ready to enjoy Veroni charcuterie. After a successful 2023 sponsoring the most important US tennis tournaments, we kicks off 2024 as the Official Italian Charcuterie sponsor of the BNP Paribas Open, the most-attended WTA 1000 and ATP World Tour Masters 1000 tennis tournament in the world, which will take place from March 3 to March 17 in the unparalleled atmosphere of Tennis Paradise.
We want to continue our journey on the American tennis courts, bringing its made-in-Italy quality cured meats as part of the food experiences planned at the Village Stage throughout the tournament. The California-based event paves the way for Veroni’s 2024 sponsorship activities, which will be full of exciting tennis events, such as the Cincinnati Open (August 11–19), where the Italian Company will reaffirm its sponsorships for a third year in a row.
“This year, we are excited to strengthen our partnership with BNP Paribas Open to continue with the great visibility we enjoyed in 2023 and further boost the consumption experience of our cured meats”, says Emanuela Bigi, Veroni Marketing manager. “To truly appreciate our authentic Italian charcuterie, produced with recipes handed down from generation to generation within our family, a taste test is a great way to go. This important tournament is the perfect opportunity to introduce our brand to US tennis and food fans and elevate our brand’s image.”
Veroni Lounge at BNP Paribas Open
As the Official Italian Charcuterie Sponsor, we will give spectators and players a chance to enjoy the excellence of its deli meats between matches. Guests will be able to stop by the Veroni Lounge, an eye-catching Californian-style display booth that will provide the exclusive tasting experience of authentic Italian deli meats while watching the world’s top tennis players compete.
Last but not least, this year’s partnership with BNP Paribas Open also includes television coverage as part of the tournament’s Tennis Channel broadcast in the United States, providing much more visibility to the brand and its products. For Veroni it is not the only appearance on TV: also the documentary series Break Point, dedicated to tennis greats, features the brand in some of its images.
Sponsorship activities in 2024
“We want US consumers to have the opportunity to taste the difference of our products, and large events like tennis tournaments are the right place to meet and connect with our target audience,” adds Emanuela Bigi.
The historical Italian charcuterie producer has been the first Italian Company to import the finest, made-in-Italy charcuterie to the US since 2016. Once delivered in the USA, Veroni’s authentic Italian cured meats are locally sliced and packaged in compliance with US strict food safety requirements at the Logan, New Jersey, facility. As a historical, family-owned company, Veroni aims to bring the full experience of enjoying authentic Italian charcuterie to American consumers.
