Our centenary isn’t just about honoring tradition — it’s about elevating it.
This year, La Sostanza dell’Aperitivo (The Essence of Aperitivo) returns to Rome, joining the excitement of the Internazionali BNL d’Italia at the iconic Foro Italico. For the third year in a row, we’re proud to serve as Official Supplier of Italy’s most prestigious ATP and WTA tennis tournament — a true celebration of Italian lifestyle, where sport, style, and culinary heritage come together.
From April 29 to May 18, players and staff will enjoy our authentic flavors in the Player Lounge and hospitality areas, where Italian excellence is served daily — one bite at a time.
But the experience doesn’t end on the court!
Spectators can also immerse themselves in the aperitivo culture at our expanded Veroni Lounge, where they’ll savor traditional Italian charcuterie, paired with expertly crafted cocktails and curated wines. It’s more than just a break between matches — it’s a taste of Italy’s finest, served courtside.
And May has even more in store. Beyond tennis, it’s a month of new opportunities to celebrate the unmistakable flavor of the Italian aperitivo.
Want more? Stay tuned for what’s next in Milan — the journey continues.
